The ingredient list looks interesting, though I would want more detail before deciding.
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Our key ingredient
Nano-hydroxyapatite, made simple.
Hydroxyapatite is the main mineral your enamel is built from. In a toothpaste, what matters is the size, shape and amount.
1
It's what your enamel is made of
Nano-sized particles are tiny enough to reach the enamel surface, right where they're needed.
2
How it helps remineralize*
Every time you brush, nHA particles settle into microscopic gaps on the surface and support your teeth's natural repair process.
3
10%, the level the research uses
Formulated at the concentration used in published studies that tested nHA side by side with fluoride.
10%NANO-HA
Why exactly 10%?
It's the amount studied in the research, and the upper level reviewed for safety in Europe. More isn't proven to work better.
Smooth, clean feel
That just-left-the-dentist smoothness, every single morning and night.
Gentle on enamel
Polishes with mild silica instead of harsh, scratchy abrasives.
*Based on published research on nano-hydroxyapatite.
Clean formula
10% nHA. Zero junk.
The concentration the research supports, without the ingredients you're trying to avoid.
10%nano-hydroxyapatite
0fluoride
0SLS or artificial colors
NEVER
Not one of these. Ever.
✕
FluorideNot needed when nHA does the work
✕
SLSThe harsh foaming agent behind that dry, stripped feeling
✕
TriclosanAn antibacterial we won't touch
✕
Titanium dioxideA whitening pigment, not a benefit
✕
Artificial colorsNothing added just for looks
ALWAYS
Every ingredient earns its spot.
✓
10% nano-hydroxyapatiteThe same mineral your enamel is made of
✓
XylitolHelps support a balanced mouth
✓
Hydrated silicaGentle polishing, not scratching
✓
Plant-based foaming agentA rich lather without SLS
Clean on paper. Clean in your mouth.
Why people switch
The upgrade your toothbrush has been waiting for.
Same two minutes. A smarter formula.
01
Research-level concentration
10% nHA, the same level used in published clinical studies.
02
Fluoride-free, no compromise
The option so many people have been asking their dentist about.
03
Gentle enough for every day
Mild polishing that's kind to enamel and sensitive mouths.
04
A label you can actually read
No SLS, triclosan, titanium dioxide or artificial colors.
How to use
The only change to your routine is one step you skip.
🫛
Pea-sized amount
A little goes a long way.
⏱️
Brush 2 minutes
Gentle circles, every surface.
🌙
Twice a day
Morning and night.
🚫💧
Spit, don't rinse
Leave the nHA on your teeth to keep working.
Questions, answered
What is nano-hydroxyapatite?
It's a nano-sized form of hydroxyapatite, the main mineral in your tooth enamel. In toothpaste, it settles onto the enamel surface as you brush.
Is it safe without fluoride?
nHA has been studied as a fluoride-free alternative. If you have specific dental concerns, ask your dentist what's right for you.
Will it help with sensitive teeth?
Many people with sensitivity love how gentle it feels. The polishing agent is mild and there's no SLS.
Does it whiten?
It brightens and polishes naturally by keeping the surface smooth and clean, with no harsh bleaches or abrasives.
Why shouldn't I rinse after brushing?
Skipping the rinse leaves nHA on your teeth longer, so it has more time to work.
Can kids use it?
Kids under 6 should use a rice-grain amount with an adult supervising. If you're unsure, check with your child's dentist.
How long does one tube last?
About a month for one person brushing twice a day with a pea-sized amount.
What if I don't love it?
You're covered by our 90-Day Smile Guarantee. Email us for a full refund.